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Project Details

Customer Relationship Management

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.


One of the greatest challenges businesses face when implementing a CRM solution is cost. Yes, it might turn out as a costly affair if done in haste and without a robust planning. Here, it is advisable to decide as why your business needs a CRM. This should give out a clear picture about the type of CRM system and implementation techniques required eventually helping to set a budget for the same. So simply diving in imitating your competitor’s CRM strategies is a lot like shooting in the dark that might lead to total disaster. So it is always a sound thing to discuss the total cost of ownership, IT resources, hardware or software, etc. with all the shortlisted CRM providers.